What do you define as a nurture campaign, and how do you nurture them through the funnel?
1 Answer
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will:
Understand your target audience and tailor your campaign to their buyer's journey
Provide personalized content, offer educational resources aligned with the buyer's journey stage
Will use feedback loops to adjust your communication strategy or content
Be delivered during optimal engagement times for more effective nurturing
649 Views
Adobe Director, Adobe Sales Academy, Jessica Holmes on Sales Development
January 18 @ 10:00AM PST
Attentive Sr. Director of Inside Sales, Marleyna Mohler on Sales Development
May 16 @ 10:00AM PST
Dropbox Director of Sales and Channel Central Europe, Tim Britt onSales Development
February 14 @ 10:00AM PST
Top Sales Mentors
Shahid Nizami
Braze APAC Vice President of Sales
Jefferson Reis
Alicia Lewis
Culture Amp Senior Sales Director
Tim Britt
Freshworks Senior Director of Channels Europe
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Katie Harkins
UserTesting VP of Sales
Andrew Zinger
Fastly Senior Director, Global Sales Enablement
Adam Wainwright
Cacheflow GTM Leader
Eric Martin
Vanta Head Of Sales
Brian Tino
AlphaSense Director of Strategic Sales, EMEA
Related Questions
What are your key success factors for achieving targets?How often do you reevaluate how you prioritize your leads, and what questions do you ask yourself?How do you define SQL’s at your company, and what criteria do you use to vet an SQL?What timeline do you set for leads to start the nurture campaign, and how often are your touch points?How do you incorporate your company values into sales How do you prioritize which sales tools to use and when given there are so many tools?