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Customer Success / Revenue Ops Alignment
Finance / Revenue Ops Alignment
Influencing the C-Suite
Marketing / Revenue Ops Alignment
Revenue / Revenue Ops Alignment
Stakeholder Management
Revenue Ops Stakeholders
1 Answer
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to report on, align and improve performance: 1. Weekly Business Reviews: Held every week, these meetings focus on reviewing top......Read More
321 Views
1 Answer
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
Mapping the ideal customer journey can be a great alignment exercise. The way I’ve done it is using the existing journey as a starting point, applying customer-centric thinking, and layering in metrics / data as later step to validate or disprove hypotheses and inform the ideal journey plus set g......Read More
258 Views
1 Answer
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
RevOps can play a pivotal role in bridging the gap between Marketing and Sales by implementing several actions: 1. Calling out Misalignment: RevOps is uniquely positioned to spot and address areas of misalignment as they have visibility across the entire funnel. For example, if Marketin......Read More
266 Views
1 Answer
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs) into a single category of Qualified Leads (QLs). This integrated definition ensures ......Read More
252 Views
1 Answer
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
We recently started selling a new product and so our key challenges are: 1. Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer interactions, whether they're one-on-one or one-to-many. It's crucial that our teams convey a cohesive story t......Read More
248 Views
2 Answers
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • January 25
There is a behavior the RevOps teams of all seniority levels can work on, and should constantly work to improve. We have a tendency to assume everyone can read the data like we do, and we send reports when instead we should have sent insights. But, what exactly does that mean? Let us explore......Read More
1457 Views
3 Answers
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • January 25
Earlier in my career exposure to the C-Suite was understandably in more controlled, scheduled environments. At an analyst level, and sometimes even at a manager level opportunities to directly connect with the C-Suite are few and far between. I am a firm believer that exposure matters. It is......Read More
895 Views
What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Marketing Operations Consultant • September 29
Marketing Operations is often responsible for: * Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e......Read More
1384 Views
2 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • December 1
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
1254 Views
5 Answers
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 3
Building partnerships take time. But it is worth the effort. Mastering cross-functional collaboration will significantly impact the success of your company and your own career. You will need to take a strategic and collaborative approach to build cross-functional partnerships, investing time into......Read More
246 Views