What are the biggest challenges you're facing when it comes to marketing and sales alignment?

We recently started selling a new product and so our key challenges are:

1. Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer interactions, whether they're one-on-one or one-to-many. It's crucial that our teams convey a cohesive story that presents our solutions effectively and comprehensively.

2. Focus: Beyond just revenue numbers, it's essential to align on the specifics of our target customer profile and the problems we aim to solve for each (e.g. should we focus on one specific persona in one market, or should we experiment in a few areas). And what questions do we need to answer in order to know we made progress (e.g. what content is resonating with this customer profile)? This focus helps us better understand which segments to prioritize as we expand our go-to-market (GTM) strategy.

3. Compelling Offers: Aligning on what offers will effectively convert leads is critical. This might mean adapting our sales approaches to offer varied levels of engagement—whether high-touch or low-touch—based on the customer's needs and the scenario at hand.

4. Alignment on Strategic GTM Decisions: Deciding on the GTM approach involves numerous strategic decisions. These include targeting senior decision-makers while also engaging other influencers within the organization. It's about finding ways to nurture end-users and gradually develop them into sales-ready opportunities.

By addressing these challenges, we aim to ensure that our sales and marketing efforts are not only aligned but also optimized to drive growth and penetrate new market segments effectively.