Product Strategy
3 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
* Product Vision is similar to a compass for explorers! Product Vision sets the North Star for the product teams and ensures that the Product Principles, Values & Strategy aligns with the Vision on a daily basis * Its easy for Product teams to devolve into a mess of features or play ca......Read More
1080 Views
3 Answers
Jacqueline Porter
GitLab Director of Product Management • May 17
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year. The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the ......Read More
915 Views
3 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
Vision statements are critical for products, product portfolios and companies. Firms with clear vision statements are able to adapt, evolve and focus on solving problems that their customers face, better than competitors and in a manner that brings forward all their strengths. Firms without clear......Read More
1526 Views
5 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak......Read More
1076 Views
2 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strategy & mission! All these are related and are critical to build disruptve firms at scale * Company Mission is how the world sees your ......Read More
1296 Views
3 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More
2296 Views
8 Answers
Brandon Green
Buffer Staff Product Manager • August 16
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
2424 Views
6 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 22
A product that is working well for its users will show strong user retention metrics and very positive qualitative feedback from users. If you're retaining the vast majority of your current userbase with some signs of user-driven growth or upsell activity, your core product is probably on solid g......Read More
986 Views
5 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 22
The more differentiated & sticky your core value proposition is, the less you'll need to worry about market trends, as you'll have more and more of a market all to yourself. Make this your goal. Few companies find themselves in that position. For the rest, market trends give us a better sense of......Read More
902 Views
4 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 22
The only stakeholder that must have buy-in for your product strategy is the one accountable for the results of your org or area. That may be a C-level exec or VP or GM or a discipline lead. Once they believe in the strategy as the best path to hit their goals for the business, what remains is lar......Read More
817 Views