Brandon Green
Staff Product Manager, Buffer
Content
Brandon Green
Buffer Staff Product Manager • March 11
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for it (0) and, as a PM, you need to figure out the first attempt at a solution (1) to address the problem. An example from my own......Read More
2806 Views
Brandon Green
Buffer Staff Product Manager • August 17
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
2603 Views
Brandon Green
Buffer Staff Product Manager • March 11
This is hard! For me, it's a mix of having a good understanding and confidence that you have (1) a clear hypothesis that you can test with a minimally viable product that is shaped by data and customer/market research, (2) confidence that you have a potential solution that can prove the hypothe......Read More
2566 Views
Brandon Green
Buffer Staff Product Manager • March 11
I think the two most common mistakes in building 0-to-1 products are: 1. Not acknowledging or checking some assumptions about the problem your product is meant to solve 2. Over-investing in the first iteration of that product (the MVP) without having proven out the riskiest of your ass......Read More
1389 Views
Brandon Green
Buffer Staff Product Manager • August 17
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More
1217 Views
Brandon Green
Buffer Staff Product Manager • March 10
I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the user/market problem your company is positioned to solve with its product(s). 1. Is that problem best solved by a single produc......Read More
1091 Views
Brandon Green
Buffer Staff Product Manager • March 11
So, in my experience of building 0-to-1, I've never had to do this before exploring a potential new product 😅 and candidly, I really don't like doing it because any projections are in my experience educated guesses based on inherently flawed source data - historical data that may not apply anymor......Read More
1031 Views
Brandon Green
Buffer Staff Product Manager • November 8
I personally bias toward PMs (or aspiring PMs) with a creative mind, whether that's shown through actual background experience in a creative field, or a highly creative or unconventional response to a question asked in the interview process. I find creative types (often with liberal arts degrees)......Read More
981 Views
Brandon Green
Buffer Staff Product Manager • November 8
I'll speak to commonalities in IC PMs since I have less experience hiring other product leaders. It's really just 4 things in my view: * A clear ability to break down complex, multi-faceted problems into digestible, actionable chunks, as usually shown via some kind of case interview. * E......Read More
959 Views
Brandon Green
Buffer Staff Product Manager • August 17
I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More
897 Views
Credentials & Highlights
Staff Product Manager at Buffer
Formerly Wayfair, Abstract, CustomMade, Sonicbids
Top Product Management Mentor List
Product Management AMA Contributor
Studied at BS Music Technology, Northeastern University
Lives In Central MA
Hobbies include music, writing, coffee, automation, my daughter, my doggo
Knows About Product Strategy, Building 0-1 Products, Technical Product Management, Product Roadma......more