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Customer Success / Revenue Ops Alignment
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Revenue Ops Stakeholders
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • December 1
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
1265 Views
4 Answers
Didier Varlot
Product Manager • November 29
From my experience, a historically tense relationship comes from a conflict in the sense that both functions have two irreconcilable points of view or courses of actions as necessary to fulfill their objectives. Each one sees the other's point of view as preventing them from achieving their objec......Read More
348 Views
3 Answers
Bridget Hudacs
Knowledge Vortex Salesforce Functional Analyst • June 9
* Agree on the in-scope and out-of-scope elements for the project with the key stakeholders. * Set clear responsibilities and timelines for in-scope project outcomes. * Identify dependencies so the team knows how adjustments to timeline impact the project as a whole. * Set up a regul......Read More
505 Views
2 Answers
Ken Liu
Databricks Director - Sales Strategy & Operations • June 9
Having access to the C-suite can be helpful for your career from a learning, career growth and networking experience. Some ways to gain access to the C-suite include: 1. Working on projects that have visibility to the C-suite 2. Assisting with events that have C-suite attendance or sponsorshi......Read More
1166 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • June 13
When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired business outcomes. It's incredibly helpful to try to see things from their perspective. Here are a few additional habits to keep in......Read More
330 Views
3 Answers
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • January 25
This is an interesting question, because new resources can mean quite a few things. I will look at this question through the lens of RevOps securing more budget for additional headcount and/or technology. The short version: The story for RevOps resources needs to be told through the lens of ......Read More
927 Views
2 Answers
Ken Liu
Databricks Director - Sales Strategy & Operations • June 9
When you're facing this unenviable position, I recommend adopting these best practices: 1. Ensure both execs' strategy is trying to solve the same problem statement 2. Help the execs review how well their strategy aligns against a company and customer first principle 3. Ensure there is ......Read More
625 Views
3 Answers
Andrew Kodner
Bazaarvoice VP, Revenue Operations • December 1
When it comes to cross functional items, ownership has to be a partnership to succeed. While Revenue Operations may be the primary on Territory planning and Pipeline target setting, IT might take the lead on systems and tools, in close partnership with RevOps. In earlier stage environments, most ......Read More
1723 Views
2 Answers
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 5
Success in any role can be measured in a variety of ways, depending on the specific goals and objectives of the position. Measuring my own success means for me that I: * achieved company metrics & OKRs (revenue growth, customer satisfaction, product releases speed) * achieved personal self-......Read More
526 Views
How do you structure your revenue operations team?
How big is it, what does everyone do? How do you measure success of each function/person?
2 Answers
Azim Mitha
HubSpot Interim Sales Director (Asia) • March 30
The RevOps team is structured to operate as a strategic function to bridge the gap between sales, marketing and customer success teams. Within APAC, the RevOps team is structured by various countries within which HubSpot operates (for eg, there is a RevOps team for Japan), to build relevant exper......Read More
1175 Views