How do you effectively communicate the value of your product or service to large, complex organizations?
1 Answer
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast • March 29
First, you need to understand who your ideal customers are, what they are about, their typical challenges and what success means to them. Then, you need to understand how your product can align to address those challenges and/or support their success. It's critical that you understand who your ideal customers are, so you can articulate the value of your product in their language and within their context.
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