Claudia Michon
Senior Vice President, Product & Solutions Marketing, Automation Anywhere
About
I'm a marketing leader who's spent the past 19 years building brands and launching products across tech, CPG, non-profit, hospitality, and fashion. I bring a breadth of industry experience across B2C and B2B marketing to expertly develop, position......more
Content
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Dropping in some resources from a previous response! Helpful Tip and Resources * Follow Andrew Ng on LinkedIn for thought leadership on the tech * Subscribe to the TLDR newsletters for Marketing and AI * Podcast: The Artificial Intelligence Show * Watch events and read the blogs of the ......Read More
748 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this tech. Why is this the case? The tech (today) cannot do one critical thing - creative, strategic thinking. It's dumb. It can ser......Read More
737 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range of sources, from data science influencers to the latest launches and campaigns. On an operational level, we are building GPTs ......Read More
628 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
As I answered in another question, generative AI is an assistive technology. It's basically in the toddler stage. It's terrible at critical thinking and creative problem-solving. That is the key skill set of a good PMM. I think the tech is going to be an incredible accelerant for PMMs. But I will......Read More
619 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Yes! It's really helped me speed up my work. I have a template that's attached to this AMA that gives examples of how to do exactly this. The rule of "garbage in, garbage out" totally applies to generative AI tools, models, and LLMs. With RAG, you can enrich your GPTs with relevant data for your......Read More
594 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Our superstar enablement team is in the process of piloting a custom tool that will just get better over time! We're also leveraging new features of our LMS and enablement platforms. Whatever tool you use, remember to crawl, walk, and then run. You'll learn a lot about seller behavior and adoptio......Read More
582 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Critical thinking and story-telling are the two top skills I look for in a PMM. It's way too hard to put that into an algorithm (today). In addition to that, I think every employer will be looking for AI to be a part of a candidate's tool kit. Literacy in the latest tools, comfort with prompt en......Read More
579 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Every PMM needs to become AI-literate. If you're an IC, you need to think about how to use AI to help you scale. If you're a manager, you need to think about how it can help your team scale. If you're a senior leader, you need to think about how it can help your company scale - and even transform......Read More
573 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
Oh boy, this is a fun one. First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, and I think it's fair to those who don't that I provide this context. I do my own reading and research. I need to know enough t......Read More
561 Views
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 25
When you have feature parity, it sometimes comes down to execution. Here are some levers you can use to break away from the pack: * "Ours is just better." Explain why it's easier, more accurate, more flexible, more cost-effective, faster, etc. Find ways to shine a light on why your flavor......Read More
556 Views
Credentials & Highlights
Senior Vice President, Product & Solutions Marketing at Automation Anywhere
Formerly Salesforce, L'Oreal, Godiva Chocolatier
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, CA
Hobbies include Painting, cooking, cycling, hiking, kayaking, far-flung travel.
Speaks (does it count if my daughter is learning Mandarin?)
Work At Automation Anywhere
Director, Product Marketing
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