How have you used AI personalize messaging and targeting for different customer segments? What data do you need to feed AI to get a high quality output?
1 Answer
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing • April 26
Yes! It's really helped me speed up my work. I have a template that's attached to this AMA that gives examples of how to do exactly this.
The rule of "garbage in, garbage out" totally applies to generative AI tools, models, and LLMs. With RAG, you can enrich your GPTs with relevant data for your customers, products, industry, and competitors to tune a model to become more relevant.
Example source content:
Persona cards
Messaging frameworks
Sample content (blog posts, customer interviews)
Industry reports
Analyst reports
Brand tone guidelines
Press releases
You can add as much data as you need to make your GPTs as informed as possible. Just make sure it's the right content.
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