Question Page

How have you used AI personalize messaging and targeting for different customer segments? What data do you need to feed AI to get a high quality output?

1 Answer
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions MarketingApril 26

Yes! It's really helped me speed up my work. I have a template that's attached to this AMA that gives examples of how to do exactly this.

The rule of "garbage in, garbage out" totally applies to generative AI tools, models, and LLMs. With RAG, you can enrich your GPTs with relevant data for your customers, products, industry, and competitors to tune a model to become more relevant.

Example source content:

  • Persona cards

  • Messaging frameworks

  • Sample content (blog posts, customer interviews)

  • Industry reports

  • Analyst reports

  • Brand tone guidelines

  • Press releases

You can add as much data as you need to make your GPTs as informed as possible. Just make sure it's the right content.

595 Views
Successful Product Launches
Thursday, May 23 • 12PM PT
Successful Product Launches
Virtual Event
Jaspreet Kaur
Etsuko Y
Melissa Anson
+155
attendees
Top Product Marketing Mentors
Stephanie Kelman
Stephanie Kelman
Shopify Senior Product Marketing Lead
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product Marketing