Victoria Chernova
Product Marketing, OpenAI
Content
Victoria Chernova
OpenAI Product Marketing • September 21
A full stack PMM requires the perfect mix of “left brain / right brain.” But there’s a reason why “whole brain” isn’t as popular of a cliché. I believe that anyone can build on their existing skills to succeed as a full stack PMM—whether that’s a data-driven person developing their creative/story......Read More
2165 Views
Victoria Chernova
OpenAI Product Marketing • December 7
Goals depend on the type of business, the GTM strategy for the product, and selling motion. I will highlight a few examples from my past companies (including B2C and B2B). But first, some advice that’s really helped me throughout my career: 1. Tie your goals to marketing team goals, and even......Read More
1448 Views
Victoria Chernova
OpenAI Product Marketing • June 9
One area where I've seen PMM historically drive a ton of value is with market and competitive insights. By bringing insights from the market, competitive landscape, buyers, and/or analysts, PMM can ensure that product has considered all inputs when they narrow down on their target user, pain poin......Read More
1314 Views
Victoria Chernova
OpenAI Product Marketing • September 21
Building on an earlier question, for a longer term roadmap (6-12 months out), I would get ahead of product’s planning process. One way PMM has been able to add value at Gong is by conducting market research ahead of half-yearly and annual planning. For shorter term influence, I would work in l......Read More
1188 Views
Victoria Chernova
OpenAI Product Marketing • December 7
Not exactly sure what you mean by analyzing, but building the customer journey for your GTM strategy is essential for ensuring the right segment gets the right message via the right channel. It’s also how you can identify which assets (or bill of materials) to prioritize for the launch. I’d st......Read More
1045 Views
Victoria Chernova
OpenAI Product Marketing • December 7
I’ve seen both approaches, but it depends on your business, selling motion, and product team culture on which approach is best for your company. I'll share some takeaways from my experiences at Asana and Gong. At Asana, PMM and product aligned on an annual launch calendar with 3-4 major launc......Read More
989 Views
Victoria Chernova
OpenAI Product Marketing • September 21
Here’s a template you can use to find opportunities to add value throughout the product development process.
889 Views
Victoria Chernova
OpenAI Product Marketing • December 7
Here are a few considerations and actions you can take to build support across the team: 1. Tie your launch goals to the greater Marketing team goals. It’s important to connect the dots on how your launch can help your marketing teammates accomplish their goals as well. For major initia......Read More
854 Views
Victoria Chernova
OpenAI Product Marketing • December 7
The first step is creating a tiering system so you can prioritize features & products being released. Variables could be based on customer impact (good and bad—think change management), business priorities, revenue potential, brand/awareness potential, etc. For Tier 1 & 2 products, we’ve built......Read More
802 Views
Victoria Chernova
OpenAI Product Marketing • June 9
This really depends on your business model, the org structure, and company norms, but I can share the mission we developed for the PMM team here at Gong. PMM deeply understands our customers, products, and market in order to deliver the right product, to the right audience, with the right mes......Read More
783 Views
Credentials & Highlights
Product Marketing at OpenAI
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California, United States
Knows About Messaging, Influencing the Product Roadmap, Product Marketing vs Product Management