Ruturaj Patil

Product Manager, Google

Content

How do you get your product team to involve product marketing early enough in the strategy and product planning phases?

Ruturaj Patil

Google Product Manager • October 5

This is a common issue across the board. To address these situation, you have to set expectations with your product manager well. For instance, there are certain experiences such as upgrade path, purchase experience within customers account, inapp notifications messaging that impact your role as ......Read More

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How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?

Ruturaj Patil

Google Product Manager • October 10

I would recommend try to apply the common rule "80% of the business comes from 20% of the customers". We have our customers divided into 3 segments: New-New: Completely new to the organization Existing-New: existing customer but buys new product Existing-buying more: Existing customers buy......Read More