Rodrigo Davies
Director of Product Management, AI, Asana
Content
Rodrigo Davies
Asana Director of Product Management, AI • May 17
* I get frustrated whenever I hear business outcomes and customer outcomes described as two forces that are in tension, and that it’s necessary to choose between either building a fantastic product or having a fantastic business. It’s certainly possible to have a highly profitable busin......Read More
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Rodrigo Davies
Asana Director of Product Management, AI • May 17
I transitioned from journalism to product management earlier in my career, and although it’s not a straightforward path, it’s actually pretty common for PMs to join tech from other sectors. An Asana PM teammate of mine, Ari Janover, actually has the best articulation of how to make the transition......Read More
3229 Views
Rodrigo Davies
Asana Director of Product Management, AI • May 18
For me the biggest differentiator is having a growth mindset. This doesn't just mean they want to make an impact and improve as a PM. For me it comes down to three things: 1. They have a sense of what they know and don't know, and are always eager to learn more. They question their own assu......Read More
2826 Views
Rodrigo Davies
Asana Director of Product Management, AI • May 17
* One common misconception about b2b product teams is that they should spend most of their time thinking about the buyer (e.g. an executive, IT decision maker) rather than the individuals using the product every day. This misconception arises because in business settings, everyday users......Read More
1198 Views
Rodrigo Davies
Asana Director of Product Management, AI • October 26
We rate our roadmaps and capacity plans by confidence level – so 6 months out is 70% confidence, beyond that is 50% or more. For choosing the right cadence, I think it makes sense to pay attention to the speed of your iteration cycle, your sales cycle length, and how quickly the space you're in i......Read More
584 Views
Rodrigo Davies
Asana Director of Product Management, AI • April 5
I think this starts with making sure that your design counterparts understand the business strategy and have deep empathy for the customers you're serving. Without those two ingredients, it's hard for anyone to think strategically. As a PM you should invest time in helping design understand the b......Read More
354 Views
Rodrigo Davies
Asana Director of Product Management, AI • April 5
This is obviously very context-specific, but here are some ideas: 30 days: * Understand the business strategy, what stakeholders want and levels of confidence * Understand the customer base, what's known and not known, and sit in on sales calls and UX research (if that's happening). ......Read More
352 Views
Rodrigo Davies
Asana Director of Product Management, AI • April 5
The one attribute that is hardest to coach and most likely to be make-or-break is customer centricity. It's essential that PMs always start with the customer and their needs, and are extremely curious about them. This often comes through in case study-style interviews: some candidates can generat......Read More
351 Views
Rodrigo Davies
Asana Director of Product Management, AI • April 5
If you're the first PM, building trust is your #1 priority. So I'd start with curiosity about their ideas – where are they getting them from? How are they validating them? What have they learned so far? Where are they getting stuck? It's possible that their ideas are based on some notion of a cus......Read More
349 Views
Rodrigo Davies
Asana Director of Product Management, AI • April 5
It's important to differentiate size of company and stage of company here, although there are some overlaps. The larger a company, the more stakeholders a PM needs to manage, and the more important it is to scale impact by having defined processes that speed up decisions and drive alignment. PMs......Read More
348 Views
Credentials & Highlights
Director of Product Management, AI at Asana
Top Product Management Mentor List
Product Management AMA Contributor
Lives In San Francisco CA