Kayla Rockwell
Senior Group Manager, Demand Generation, Databricks
Content
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activities are successful. For example both groups might take an opportunity target. For DG this is our bread butter. For PMM it hel......Read More
1681 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More
1564 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for your audience if you try to go after them all at the same time, not to mention it will quickly burn one to two people out! Conside......Read More
1525 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a seat at the table, not just the loudest or most senior voice in the room. Data alone is not enough. You’ll need to ensure you ha......Read More
1092 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so f......Read More
772 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
The best candidates have a ruthless attention to detail, this is by far the most important trait in my view. Without it planning, managing, executing, and scaling campaigns becomes nearly impossible. Additionally stellar demand gen team members understand the importance of building true cross-fun......Read More
733 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 5
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More
650 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • April 17
Ohhh! Interesting question. Demand generation has come a long way in the last several years thanks to marketing automation, analytics, and more. We can measure, slice and dice data, and optimize in ways we never thought possible. I believe many of these systems will get smarter, likely augmented ......Read More
405 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • April 17
A Demand generation manager career path usually takes one of two routes. 1. A specialized expertise in a particular area, audience, GTM motion, vertical, technology focus, etc. 2. A people manager role, helping teams execute. Depending on your organization there may be several levels ......Read More
385 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • April 17
I believe the top traits across demand generation candidates are as follows:
Sense of urgency
Attention to detail
Curiosity
Have a point of view but hold it lightly
Growth mindset, willingness to learn continuously
Solution-oriented thinking
379 Views
Credentials & Highlights
Senior Group Manager, Demand Generation at Databricks
Top Demand Generation Mentor List
Top 10 Demand Generation Contributor