James Winter

Head of Marketing, Telescope Partners

Content

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

James Winter

Telescope Partners Head of Marketing • August 24

One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies. Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,......Read More

3194 Views

When launching a new product, what sales assets are a must have to make the launch a success?

James Winter

Telescope Partners Head of Marketing • August 23

INTERNAL TRAINING MATERIALS/DECK Education should always be a big part of launching the product. The first thing you need to accomplish is getting the sales team to actually care about whatever it is that you're launching. Try not to make this overly academic, make sure you're getting the point ......Read More

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What has worked for you when trying to scale product training to a large field of sales reps at mass?

James Winter

Telescope Partners Head of Marketing • August 23

Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips. There are purpose built tools like Inkling that can be a great way to enable massive sales teams, but they require a ton of investment to do well. Webinars and quizzes are things th......Read More

1669 Views

What are good conferences to attend related to product marketing?

James Winter

Telescope Partners Head of Marketing • July 19

To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing

1662 Views

What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?

James Winter

Telescope Partners Head of Marketing • March 8

Some random thoughts in no particular order: * The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you......Read More

1573 Views

What skills are universally key to being a great product marketer?

James Winter

Telescope Partners Head of Marketing • July 26

I'll touch on a few of the slightly less obvious ones: Curiosity: I think curiosity is one of the most important traits you can have in product marketing. The role is often ambiguously defined and many times it will fall on product marketing to discover where the most effective areas to spend......Read More

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Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?

James Winter

Telescope Partners Head of Marketing • January 18

Hopefully I don't make this answer overly complex. I think the more important question here is what are you actively working on? Because product marketing can cover such a wide variety of activities and tactics, we can't exactly tell you which metrics would be important. Greg Hollander ......Read More