Angela Zhang
Head of Technical Product Marketing, Asana
About
B2B product marketer & reformed management consultant. Duke MBA. Dim sum aficionado.
Content
Angela Zhang
Asana Head of Technical Product Marketing • November 27
These four things have helped me influence the roadmap: * Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If you have a strong case for the impact (doing this will generate $$$ in revenue or resolve pain points for XX% of cus......Read More
2314 Views
Angela Zhang
Asana Head of Technical Product Marketing • November 27
That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leave 10%-20% of time for ad-hoc requests which I’ll prioritize based on some combination of interest in problem, development oppor......Read More
2212 Views
Angela Zhang
Asana Head of Technical Product Marketing • November 27
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I think they’re fun!). They help teams examine their assumptions, surface concerns without being painted as downers, and come to ......Read More
2144 Views
Angela Zhang
Asana Head of Technical Product Marketing • November 27
I think a strong PM-PMM relationship, on an team-level or individual-level, is based on three things: 1. focus on the customer - but we'll go beyond that!, 2. respect for what each other brings to the table, and 3. goal alignment within the org. Here are the areas I focus on to build on #2 an......Read More
1383 Views
Credentials & Highlights
Head of Technical Product Marketing at Asana
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Launches, Influencing the Product Roadmap, Stakeholder Management, Product Ma......more