AMA: HubSpot Vice President of Revenue Operations, Sowmya Srinivasan on Revenue Strategy Execution
May 1 @ 10:00AM PST
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HubSpot Vice President of Revenue Operations, Sowmya Srinivasan on Revenue Strategy Execution
Top Questions
How do I decide which tactical piece to implement first in our strategy for revenue engine?
I have developed our first company strategy for our revenue engine and I have buy-in at the exec level.
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations • May 1
There's no one-size-fits-all answer. I will tweak my answer to how I would approach making an informed and a strategic decision to kickstart a revenue engine implementation/ optimization journey. Some basic considerations- * Company Stage: Are you a startup, a high-growth company, or an establi......Read More
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How do I get my marketing leader on board if automation is key to my strategy?
My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations • May 1
I will tweak my answer to make it more generic “How do get buy-in on automation strategy from a business leader”. It is very important to help stakeholders understand that automation does not mean elimination , automation could also mean augmentation or in many cases, give back time to do higher ......Read More
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How long is appropriate to plan for the initial implementation of the revenue strategy?
The C Suite wants an estimation and I am not sure where to target.
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations • May 1
I will start off by saying that there is not a one size fits all approach to the implementation of a revenue execution strategy. The plan is dependent on the scope of the plan/program and the potential revenue impact coupled with urgency. My general rule of thumb is that a 1-3 month timeline is a......Read More
391 Views
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How do I ensure that the revenue dashboard is accurate and updated in a timely manner?
I am working on our first revenue dashboard and I want it to be as accurate as possible. I am building it in Salesforce and using the opportunity stages as percentage indicators towards closed won. This is a new process and I am finding that the sales team is not updating the stages in a timely manner which is impacting the dashboard.
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations • May 1
When we think about keeping Revenue dashboards accurate and updated, there are 5 things to consider- 1. Data source Automation: Think integration & pipelines to regularly pull & refresh. Eliminate manual updates. Imagine your dashboard as a self-driving car. You set th......Read More
379 Views
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How do revops leaders quantify the metrics of success? What does a good year look like according to you?
My company, Sonar, works with revops teams to make salesforce the most effective tool it can be to streamline GTM ops. As a salesperson, sometimes I find it hard to quantify the benefits of my product. I look forward to hearing how a revops leader quantifies the value of a tool that saves your team time on scoping, cleaning tech debt, having a comprehensive data dictionary, and fixing breaks much faster.
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations • May 1
I will detail my answer around as a revenue operations leader, how do I identify the set of KPI’s and metrics to measure success? How do we know if we are trending in the right direction or a course correction is needed and how do I know if me and my teams have delivered what the organization nee......Read More
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