Product Management Team
6 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have learned is by setting something and tracking it over time, seeing if there is any measurable change. If not start by marking out th......Read More
598 Views
3 Answers
Becky Trevino
Snow Software Executive Vice President Products • October 26
Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that help you understand whether your work is generating the intended results. Warning: For this to work best, it's great for th......Read More
990 Views
4 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Don't think of it of what you should and should not own. Think about what makes sense to the customers you are focusing on. Then think about where you are in the customer/product lifecycle and product/market fit. What does the overall business care about at this time (e.g. retention vs. acquisiti......Read More
612 Views
5 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understand what customer pain points your product area is solving for. Then see how those needs and your business goals align, and how your......Read More
714 Views
How do you measure the performance of the product team, considering only product managers, group product managers and product head?
Some companies go through challenges such as excessive bugs, refactoring, in many cases we have the company pursuing the delivery of short-term projects and sometimes the product team is the driver.
Do you believe it is possible to demand performance from a product team based on individual delivery?
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • January 10
An ideal Product team would be the one which is aligned and transparent to larger organisation in terms of where they are, where they are going and how they plan to go there. The team is complementary to one another, have great e people skills, have the right process and one that challenges assum......Read More
568 Views
10 Answers
Rupali Jain
Optimizely Chief Product Officer • March 1
I'm going to suggest a few processes, but please do scale each process to the size of the organization. Treat your processes like you treat your product - establish 2-3 internal customer problems that are actually worth solving, and solve them with an MVP of a process and iterate as you learn - d......Read More
1686 Views
1 Answer
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Collaboration between product development, engineering, design, and other teams is crucial for successful product outcomes. When working with an engineering manager, design team, and engineers, the following practices can be beneficial, especially in the context of developing products for a devel......Read More
729 Views
What is the single most important activity you prioritize as a product leader? Why do you prioritize this activity above all else?
- How might this shift according to company maturity and the maturity of the product you're working on?
- For IC PMs, what is the single most important activity that you'd recommend they prioritize? How might this shift according to company maturity and the maturity of the product you're working on?
3 Answers
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • November 8
Setting a solid product vision, strategy and a clear roadmap for atleast 3-6-12 months is the top activity for a PM leader. Some benefits of having this in place are: 1. Determine and solve customer problems 2. Clearly articulate the impact you will have on company or product metrics 3. Ali......Read More
1020 Views
8 Answers
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • April 12
Today, our org structure follows the ethos of "Small, autonomous teams". In this structure, we generally have a PM paired with a Technical Lead (Eng), somewhere between 3 - 5 Engineers, and a Business Systems Analyst to focus on operational and analytical tasks. Some teams have a Design/UX repres......Read More
1671 Views
8 Answers
Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 10
The partnership with Product Marketing is one of the most important functions when it comes to rolling out a successful product. Don’t read too much into the last part of that statement though, a Product Marketing Manager (PMM) is a crucial teammate to include from the start, not just at launch t......Read More
1876 Views