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Influencing the C-Suite
Outbound Product Management
Product Management vs Product Marketing
Stakeholder Management
Product Management Stakeholders
5 Answers
Preethy Vaidyanathan
Matterport VP of Product • June 13
Start with the customer and business problem you are trying to solve and get alignment on the priority to solving this problem. Oftentimes, the root cause of the disconnect is the timing on when to solve the problem. 1. Get alignment on the business impact for solving the problem (revenue, ......Read More
755 Views
6 Answers
Poorvi Shrivastav
Meta Senior Director of Product Management • April 19
A common mistake most product managers and sometimes even senior product leaders make while convincing c-suite in favor of a particular decision is bringing in tunnel vision related to just their own product area or business vertical. Spoken differently, they fail to treat company over their own ......Read More
966 Views
4 Answers
Poorvi Shrivastav
Meta Senior Director of Product Management • April 19
Alignment is a function of trust, respect and growth. I do not practice aligning for the sake of gaining political clout in an organization. I often start with a well rounded set of individuals - peer leaders in the same function, cross-functional leaders in other parts of the organization, a ......Read More
667 Views
7 Answers
Preethy Vaidyanathan
Matterport VP of Product • June 14
Use your product launches as a way to communicate how you are solving customer problems and driving company outcomes. Most companies these days employ communication platforms like slack, intranet boards or other standardized channels. Leverage these channels to start with the why (customer, bu......Read More
912 Views
3 Answers
Devika Nair
Oracle Cloud Infrastructure Director of Product Management • July 19
First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different ......Read More
1193 Views
5 Answers
Milena Krasteva
Walmart Sr Director II, Product Management - Marketing Technology • March 30
1. Communication! Verbal, Written, and often forgotten but equally important: Non-verbal. Yes, even on Zoom. 2. Ability to read context and act accordingly 3. Strategic thinking. Know the difference between strategy and tactics. 4. Systems thinking vs Design thinking, be proficient in both, kn......Read More
498 Views
7 Answers
I love this question! It happens a lot and working through it is part of our role as PMs. There are a few layers to my approach here: First, start with building the relationship. (I hope this theme is clear by now ;-). While your goals may conflict, at a higher level you are playing for the sa......Read More
7630 Views
4 Answers
Marc Abraham
Intercom Senior Group Product Manager • June 22
I don't think my answer here is unique to building relationships with product marketing. The key for me is to engage with people early and often. Eearlier on in my career, I've definitively made the mistake of treating product marketing as the 'launch team'; the product development teams build th......Read More
966 Views
8 Answers
Ultimately Product Management is about people. I do approach stakeholders differently, but it’s based on who they are, rather their role. Some stakeholders like to be consulted ahead of time, some prefer being briefed in bigger forums where they can gauge the reactions of others. Some like struct......Read More
6218 Views
5 Answers
Andrew Clark
VP of Product • June 9
I flinched at the word "approval" here. I don't like the idea that Product would be seeking roadmap approval from other departments in the org. What you really want is buy-in. You want your key stakeholders to be as confident and excited about the roadmap as you are. Here's how to make ......Read More
1055 Views