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Demand Generation Stakeholders

Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • May 3

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align them with overarching business outcomes and the priorities that support these outcomes. Here are a few tips: * Alignment w......Read More

481 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

4 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go in with a positive mindset! Then, try to create a shared fact base so that you’re all working from the same data. Once you hav......Read More

2626 Views

What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?

5 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: * First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladd......Read More

2362 Views

How do you align internal Stakeholders?

4 Answers

Erika Barbosa

Counterpart Marketing Lead • February 22

Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver......Read More

696 Views

What are some examples of the types of insights you used to gain insight from internal stakeholders?

5 Answers

Kexin Chen

Salesforce Vice President, C-Suite Marketing • April 25

I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More

607 Views

What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?

4 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz......Read More

2155 Views

How do you go about resolving conflict between team members?

4 Answers

Tamara Niesen

WooCommerce CMO • December 5

Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More

698 Views

What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?

4 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 28

I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of what a Demand gen team does will and should change as the organization matures. In the early days, in most orgs, Demand gen manage......Read More

1122 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

4 Answers

Erika Barbosa

Counterpart Marketing Lead • February 22

The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More

718 Views

Do you approach stakeholder management differently based on the team you're talking to? And if so, how?

4 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 28

100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More

1202 Views

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