What factors affect the timing between different tactics going live?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • February 27
Some examples of factors I would take into consideration when different tactics go live are:
- Measurement. How will you measure each tactic? Can the performance of one tactic impact the others? If so, how will you account for this?
- Messaging. Is the story cohesive across tactics? Will the story make sense to the user with the mix of tactics they are exposed to?
- Goals. What are your goals per tactic? Can the timing impact your goals negatively, positively or will it be neutral?
- Budget. What are your budget constraints? Does it make more sense to spread out the tactics depending on the budget?
623 Views
Top Demand Generation Mentors
Erika Barbosa
Counterpart Marketing Lead
Matt Hummel
Pipeline360 Vice President of Marketing
Moon Kang 🚀
Showpad Director of Digital Marketing & ABM
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Steve Armenti
DigitalOcean VP Revenue Marketing
Sam Clarke
Second Nature VP of Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Sruthi Kumar
Notion Account-Based Marketing
Related Questions
What variables affect your strategic choice of channels, when designing an integrated campaign?What are some channel combinations you have tried that have unexpectedly underperformed?What are the differences between the sequence in which tactics go live and the sequence in which they end?How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?How do we access the session?What channel combinations have you you’ve tried that surprised you with high performance?