5 Answers
54,446 Views
Nisha Goklaney
HubSpot Senior Director of Product Marketing • November 9
There are a host of good training options out there: 1. Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the field 2. PMM Alliance - They have a comprehensive set of courses, content and how to guides that I have found extremely useful ......Read More
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97,155 Views
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint. If it is a project, you should recognize this as an opportunity. If you want this role, and you should if you are applying, th......Read More
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9 Answers
108,531 Views
Esther Yoon
RingCentral Vice President, Industry and Product Marketing • October 18
I'm going to break this out into two questions: How do you tier launches? Launches are tiered based on business impact (yes, I know, very "captain obvious.") My whole point here is that I make a judgment call based on data, company goals, competitive landscape, market opportunity. For example,......Read More
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21,235 Views
Andrew Forbes
Figma Director, Product Marketing • June 29
Yes, we do! We use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they include the information below... * Core PMM Deliverables - Things like a Messaging Source Document (MSD) which outlines our......Read More
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6 Answers
50,849 Views
Malli Vangala
Circana Chief Strategy Officer • October 7
Sure. While I cannot share internal documents necessarily, I can share a few elements that I think make up good messaging frameworks. 1. Market and competitive context 2. Product strategy/objective (i.e. why we are introducing this particular product/capability and how it fits in broader p......Read More
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Sharadhi (Gadagkar) Patel
Handshake Director, Product Marketing • June 1
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in. 1. Clear delineation between the PMM and PM’s responsibilities for the product launch and where there was overlap. 2. Examples of cross functio......Read More
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42,553 Views
Leah Brite
Gusto Head of Product Marketing, Employers • April 28
We break down product marketing’s work into four buckets and work with product as follows during each of the phases: 1. Market Strategy, Customer Insights & Product Roadmap. PMM leads market, competitive, and customer/prospect research to uncover key customer problems. We analyze market......Read More
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17,675 Views
Jesse Lopez
Dandy Director of Product Marketing • March 23
Start any GTM strategy by anchoring on the four critical components of any go-to-market initiative. 1. What: What software or offering are you selling? What problems does it help solve? What makes your product unique vs. alternatives? 2. Who: Who is your ideal customer profile, and why? Wh......Read More
3352 Views
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10,784 Views
Christina Dam
Lightspeed Commerce Vice President, Brand & Product Marketing • October 13
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: 1. Building trust takes time: Before you can be seen as a strategic partner, you need to build trust with the team and demonstrate you know and understand what the......Read More
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6,114 Views
Victoria Chernova
OpenAI Product Marketing • December 7
Goals depend on the type of business, the GTM strategy for the product, and selling motion. I will highlight a few examples from my past companies (including B2C and B2B). But first, some advice that’s really helped me throughout my career: 1. Tie your goals to marketing team goals, and even......Read More
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