AMA free for Get unlimited access, starting at $12.42 / month - Get Access
AMA: MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing
May 7 @ 9:00AM PST
View AMA Answers
MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing
Top Questions
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
Since I work in B2C organizations, we don't actually have a B2B PMMs (or any other b2b marketers). I've seen consumer product marketing organized in a few different ways: * By vertical/business unit * By audience (if there are multiple different consumers the org serves that are different ......Read More
384 Views
1 request
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
I have found that people who come from a customer-facing role in the past, or roles that combine the analytical with the creative, make for good hires. Specifically, I look for: * Consumer-centric mindset and empathy: when thinking about problems to solve, do you put your audience at the cen......Read More
390 Views
1 request
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
As someone who started in consumer brand, then went to B2B2C product marketing, then back to B2C product marketing, these are the areas of overlap I’ve seen between the two: * Competitive landscape and audience insights: Deep understanding of both the competitive landscape and your target au......Read More
359 Views
2 requests
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
One of the things I love most about product marketing is the opportunity to help shape the consumer experience, both in product and through various marketing channels. It’s a true end-to-end lifecycle role, starting with research, developing positioning and messaging, and setting GTM strategy tha......Read More
388 Views
1 request
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
Partnerships can have a great multiplier effect on your product marketing efforts, depending on how strategic the partnership is and also what you’re hoping to get out of it. But, your GTM strategy, your value propositions, messaging and overall marketing and product strategy have to be solid fir......Read More
359 Views
1 request
Katie Levinson
MyFitnessPal Vice President Product Marketing • May 8
One: talk to as many different product marketers as you can across a wide variety of company sizes and industries. What you’ll hear from each of them is that product marketing means different things at different companies, and they aren’t kidding. It’s good to get a sense of what the role entails......Read More
366 Views
1 request
Upcoming AMA's
Show All