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AMA: Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
May 9 @ 9:00AM PST
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
Top Questions
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
Large companies can mean limited scope, but you can still be a well-rounded PMM! Here are some tips: * Be Proactive: Seek opportunities to learn from other PMMs. Shadow colleagues working on launches, offer to cover competitive events and lead competitive responses * Focus on Depth with......Read More
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
Create messaging that is compelling to your customers, differentiated than your competitors, and articulates a clear advantage for your customers. You have to have a clear understanding of your ideal customer profile, and also the various personas in your target audience. Messaging pillars need t......Read More
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
Product marketing needs several soft skills including strong verbal and written communication, negotiation, mediation, time management, influencing people, building trust–the list goes on. You can weave these into many of your answers. In choosing your STAR scenarios think of examples where you c......Read More
1061 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
I don't think one is better than the other. When joining a new team, the best skills are the ones you already have. Play your strengths while making sure you have a actionable plan to work on your weaknesses. For e.g. if you have switched industries as a PMM, you'll need some time to ramp up on t......Read More
1049 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
Here are some quick tips: * Value First: Focus on how your message benefits the sales team and their customers (new product info, sales tools etc.). * Actionable & Clear: Tell them what to do with the information by including clear call-to-actions (CTAs) and keep your message concise. ......Read More
1046 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
Marketing measurement has been, is, and will likely continue to be imperfect - attribution in particular is so tricky. So you can't always rely completely on data. Same thing with revenue pipeline metrics - the quality of pipeline depends on sales discipline. Revenue is a good measure, but it is ......Read More
1057 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
These are the skills I look for in a PMM: * Communication & Relationship building: Ability to bridge gaps & translate complex ideas across departments. * Writing Expertise: Craft clear, concise messaging that resonates with diverse audiences. * Balance of analytical, technical & story......Read More
1057 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
The most important thing to be able to scale content is to create a messaging framework that can be a north star for all your sister teams in marketing, product, and sales e.g. social team, campaign team, sales enablement, product management etc. There are many templates for messaging framework -......Read More
1038 Views
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What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
I think my superpower skills is my engineering and technology background. I am able to dive deep and understand any technology quickly and easily, faster than my counterparts. The other is my experience working for a diverse set of companies across different departments - this allows me to unders......Read More
1028 Views
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Shruti Koparkar
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • May 9
You need to network with other teams and find ways to get involved. Choose initiatives that can move the needle for the company but also contribute to your growth as only these type of win-win situations are sustainable long term. As an example, I really enjoyed being a guest on the AWS podcast f......Read More
1036 Views
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