AMA: Splunk Sr. Director, Product Marketing - Observability, Michael Olson on Sales Enablement
May 30 @ 11:00AM PST
Register for AMA
Splunk Sr. Director, Product Marketing - Observability, Michael Olson on Sales Enablement
We will email you Michael's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you create a sales playbook that gets used by sales?
How do you measure ROI of sales enablement?
What are the best tools for sales enablement?
How do you measure the success of sales enablement?
How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?
I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.
I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?
How do you enable your sales team when the product teams decide to introduce a new product that targets a different persona, from your traditional buyer?
Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions
How do you cultivate a strong relationship with Sales where it's not fixated on just requests for collateral, requests for new content? Oftentimes I've seen Sales think of PMM as order takers, rather than partners. How do you fix that?
How do I create value for Sales to encourage them to want to include me in the prospect discovery calls?
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