Limited Time Only
Promoted by Chameleon
3 Answers
10,350 Views
Pulkit Agrawal
Chameleon Co-founder & CEO • May 11
Product-led means more self-service UX for activation, engagement, upgrades etc, instead of needing humans to communicate product updates and drive adoption and upsell. This means: 1. ➡️ PMMs are still key in positioning research, messaging refinement, roadmap planning etc. 2. ↙️ PMMs are ......Read More
8669 Views
4 Answers
13,314 Views
There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch. Let's say you're introducing a new revenue-generating product. The main business goals of the launch might be to create brand ......Read More
10037 Views
Upcoming AMAs
Show all upcoming AMAs
7 Answers
29,558 Views
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 27
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
20798 Views
17 Answers
55,273 Views
Sophia (Fox) Le
Glassdoor Director, Product Marketing • June 4
Once you are clear on the value proposition of a product/feature and/or a positioning statement for the company or product, you are ready to pull together a messaging framework that your cross-functional stakeholders (from marketing to product) can leverage. In terms of a messaging framewor......Read More
9596 Views
11 Answers
63,613 Views
There is a process to messaging and I think many folks are overly focused on the last step which is the final translation to words. I actually think this piece is the simplest of all the steps so I don't spend a lot of time looking at documented work when I interview product marketers. What's rea......Read More
11973 Views
7 Answers
20,800 Views
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products • January 13
The channels you use depend upon the audience you're reaching. Where does your audience spend time? What channels have historically worked best for your organization or similar products? You can usually get a good sense of channels to activate based on persona research. Even if you're launching......Read More
14835 Views
Subscribe to these teams
See more
5 Answers
20,383 Views
Marisa Currie-Rose
Shopify Director of Product Marketing • January 27
Growth Product Marketing focuses on driving feature adoption, activation and retention while Product Marketing is focused on the initial product launch and go-to-market moment. The primary goal of Growth Product Marketing is to help customers achieve the "realized value" of the product and mai......Read More
10430 Views
5 Answers
10,544 Views
Priya Kotak
Figma Product Marketing • February 24
I’m a big advocate of getting messaging in front of customers and potential customers directly. Here are a few ways I’ve done that recently: * Test messaging in product betas: At Figma we often launch features to a subset of customers in beta before making them generally available. I like to......Read More
6412 Views
3 Answers
7,244 Views
Charlotte Norman
Canva Head Of Product Marketing • May 21
I believe there are three crucial things that need to be outlined in order for a successful launch: * Why are we doing the launch: what are the key metrics, objectives and customer benefits of doing it * Who's the core team working on the launch * How are we measuring success post-launch?......Read More
6594 Views
11 Answers
32,618 Views
Stephen Baloglu
Adobe Director of Product Marketing • March 30
Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. 1. Review the foundational research and insights that already exist - What you’re launching was built based on deep customer rese......Read More
11962 Views
20 Answers
50,422 Views
Mandy Schafer
Mastercard Director of Product Marketing • June 16
I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help every get aligned on the same goals. When I’ve been the first Product Marketer, or only one establishing the PMM function the fir......Read More
2003 Views
Most Viewed (last 30 days)
Alissa Lydon
Dovetail Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Amanda Groves
Enable VP of Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing