What are the main responsibilities of Marketing Operations?
Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Marketing Operations Consultant • September 29
Marketing Operations is often responsible for:
Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e. using HTML, CSS, or JavaScript to build and design emails and landing pages templates to be later customized in a WYSIWYG editor.
-
Platform Operations - Tech stack architecture, hygiene, and maintenance. Guiding the use of technology to be scalable, understanding how each platform captures and ingests data, how they integrate with each other, and across other lines of business, and which is the "source of truth.
1513 Views
Checkr Director, Revenue Operations, Lauren Davis on Stakeholder Management
May 23 @ 10:00AM PST
Zapier Director, Revenue Operations, Lindsay Rothlisberger on Stakeholder Management
September 21 @ 10:00AM PST
DocuSign Director, Sales Strategy & Operations, Dhwani Dalal on Stakeholder Management
June 27 @ 10:00PM PST
Top Revenue Operations Mentors
Tyler Will
Intercom VP, Sales Operations
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations
Azim Mitha
HubSpot Interim Sales Director (Asia)
Shirin Sharif
Adobe Sr. Director, Revenue Operations
Cambria Moreno
The Riverside Company Director of Revenue Operations
Lindsay Rothlisberger
Zapier Director, Revenue Operations
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations
Eduardo Moreira
LinkedIn Director of Sales Strategy and Operations (EMEA & LATAM)
Won Choi
Klaviyo Senior Director Sales Operations
Michael Hargis
Tealium SVP, Revenue Operations
Related Questions
How do you approach building successful partnerships across multiple functions?How do you build better relationships with demand generation?How do you approach building successful partnerships across multiple functions?What are some good templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?How do you build better relationships with demand generation?What are some good templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?