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Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
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Product Marketing Career Path
5 Answers
Oleksii Klochai
Wizard on Demand Principal • February 6
Allocate adequate resources to it — in other words, get someone on board whose job is to create content. Unless there is a person or a team directly in charge of content creation, you’ll find it difficult to scale and run a smooth process. Reasoning for this is: creating content is frequently ......Read More
265 Views
5 Answers
Kelly Kipkalov
BILL Sr Director, Product Marketing • December 19
I'm going to answer your question slightly differently. PMMs can acquire skills as they develop in their careers, that's a given. So when I hire PMMs, I'm not just looking for skills, I'm looking for a specific customer-first mindset. Do you understand the customer problem you're trying to solve?......Read More
696 Views
9 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
While interviewers focus on your response to the hard skills question, they are simultaneously evaluating your soft skills as well. Generally, they are evaluating your EQ and your communication skills, your ability to interpret questions and think critically in real time, and your ability to prov......Read More
1472 Views
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
11 Answers
Christy Roach
AssemblyAI VP of Marketing • October 8
This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More
2076 Views
2 Answers
Becky Trevino
Flexera Chief Product Officer • September 20
The best part of the role is the high of a big launch. Bringing something new to market is an amazing feeling especially when you can do it wrapped into a larger launch event. There is also a great strategic element to the role that you do not find in all marketing roles that ties elements of com......Read More
1047 Views
1 Answer
Candace Marshall
Zendesk Senior Director, Product Marketing • May 8
My best advice is just dive right in! Learning happens best on the job, even if it feels uncomfortable at times (trust me, I've been there). Stay focused on the objective/project at hand, but make sure to carve out time for feedback and coaching from your manager, especially if you're taking on n......Read More
1191 Views
1 Answer
Candace Marshall
Zendesk Senior Director, Product Marketing • May 8
Absolutely. In fact, there are numerous CMOs who came up the ranks through product marketing. Take a look at ex-Salesforce product marketing leaders - many of them have gone on to become CMOs of public and private companies across various sizes. To grow into a marketing leadership role, consider ......Read More
1218 Views
If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?
In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)?
1 Answer
Candace Marshall
Zendesk Senior Director, Product Marketing • May 8
Sounds like your business is growing - how exciting! It's hard to answer this question without knowing how your business is structured but I'm happy to share common structures for 10 pmms. Structurally, a people manager or team lead should have at least 3-4 people; this is typically a good "pod" ......Read More
1204 Views
How do you build a Go-to market PMM portfolio when you only have content marketing skills?
I'm a PMM with 4+ YOE and I work at a B2B SaaS company. The issue is that I only have content marketing, sales enablement and campaign management experience, and NO product launch or go-to market experience.
Across different interviews, I've been rejected because I'm not able to come up with strategies for positioning a new product in the market. I've consumed several courses and understand the theories now. But I don't have any practical experience of working with the Product team for launch.
How do I leverage my theoretical knowledge into practical applications and crack interviews?
2 Answers
Michele Nieberding 🚀
MetaRouter Director of Product Marketing • May 2
Having this type of background is GOLD! Don't underestimate yourself here. I understand companies may want a specific example of how you've positioned a new product in the market, but positioning a new product means nothing if you can't create clear content or enable sales to talk about WHY that ......Read More
394 Views
4 Answers
Joe Goldberg
Vanta Director of Product Marketing • January 30
* When building it, of course lean heavily on sales feedback, including how the best sellers pitch. Ask to see any custom decks they use. * Do not forget the goal of FM deck is mostly do discovery/qualification + generate enough interest to get to second meeting (not close a deal!). So ......Read More
612 Views