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What are some good resources to practice for PMM interview questions and case studies?

4 Answers

SmithRx VP of Marketing • January 19

I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ......Read More

6744 Views

What's the most effective way you've found to introduce/launch new features within the product UI?

9 Answers

Anjali T. Cameron

Landed Head of Marketing • October 4

We typically use one of two options, depending on the business and customer impact of the feature. For new features with huge upside or the potential to cause a lot of customer confusion if not explained carefully, a more disruptive, in product modal is effective. Design it with a strong headl......Read More

761 Views

How would you recommend Product Marketing Managers improve their messaging skills?

16 Answers

April Rassa

Aventi Group Product Marketing Consultant • September 28

Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More

1634 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

13 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • November 19

The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More

1049 Views

What are some helpful tips for writing email communications to the sales team?

10 Answers

Lauren Barraco

Inscribe VP, Marketing • November 17

This is a great question. I have a few rules that we try to live by for our comms: 1. Make it short, sweet, and to the point! 2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important. 3. Build a cadence - ......Read More

399 Views

Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?

9 Answers

Liz Tassey (she/her)

Highspot Vice President Product Marketing • July 8

I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More

953 Views

I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.

9 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • November 19

While interviewers focus on your response to the hard skills question, they are simultaneously evaluating your soft skills as well. Generally, they are evaluating your EQ and your communication skills, your ability to interpret questions and think critically in real time, and your ability to prov......Read More

1472 Views

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

11 Answers

Christy Roach

AssemblyAI VP of Marketing • October 8

This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More

2076 Views

What is the best thing about being a product marketer and what is the biggest challenge? How do you overcome this challenge?

2 Answers

Becky Trevino

Flexera Chief Product Officer • September 20

The best part of the role is the high of a big launch. Bringing something new to market is an amazing feeling especially when you can do it wrapped into a larger launch event. There is also a great strategic element to the role that you do not find in all marketing roles that ties elements of com......Read More

1047 Views

What’s the best way to grow from a PMM to senior PMM at a startup that is in hypergrowth mode where you may not get the time to “ramp up” your skills?

1 Answer

Candace Marshall

Zendesk Senior Director, Product Marketing • May 8

My best advice is just dive right in! Learning happens best on the job, even if it feels uncomfortable at times (trust me, I've been there). Stay focused on the objective/project at hand, but make sure to carve out time for feedback and coaching from your manager, especially if you're taking on n......Read More

1191 Views

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