Question Page

Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.

2 Answers
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19

This is not an easy problem to solve and definitely depends on what tools your company uses. In the past we've used Coda or Notion when those were the tools our entire company was leveraging as an internal portal. However, the easiest way to do this is likely to create a google drive that has folders for templates, your company, products, feature messaging and you can point stakeholders to the folder.

461 Views
N Ali
N Ali
April 10

Here are recommendations:

  1. Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches.

  2. Make sure the main document has a ToC, preferably one that is automatically generated.

  3. If one document becomes too overwhelming, split off the low level details into separate "documents."

    • Link to the separate documents from the main document.

    • Link from the separate documents to the main document as well.

    • Keep all the documents in the same folder or directory. It's a lot easier for tools to search through a bunch of files in one place than looking all over the network (and it's faster and less frustrating).

259 Views
Successful Product Launches
Thursday, May 23 • 12PM PT
Successful Product Launches
Virtual Event
Sean Lauer
Emma Ramos
Christine Kunz
+248
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & Brand
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEO
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing