How do measure success of the product launch?
1 Answer
Jeff Rezabek
IRONSCALES Director of Product Marketing • April 24
That's a really good question. It really depends on the goals of the company and how the launch aligns with them, but it's better to measure something than push the launch out the door and call it done. Here are a few things that you could measure to determine the success of a product launch:
Awareness: Media pick-ups
Interest: Demo signups or beta signups
Product Adoption: active users, NPS
Revenue: new business, up-sell and cross-sell, win-rates, average deal size
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