AMA: Calendly Head of Demand Generation, Mindy Servello on Demand Generation Career Path
May 9 @ 10:00AM PST
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Calendly Head of Demand Generation, Mindy Servello on Demand Generation Career Path
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Mindy Servello
Calendly Head of Demand Generation • May 9
There are many must-have hard skills for those growing within their demand generation career. 1. Data Analysis: Demand Generation relies heavily on data-driven decision-making. You should be proficient in analyzing marketing data like conversion rates, channel-specific north stars and m......Read More
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Mindy Servello
Calendly Head of Demand Generation • May 9
A typical career path for a Demand Generation manager that I have seen involves starting within marketing operations or digital marketing. This is not all-inclusive, but I feel is common. Having a background in marketing operations makes for a strong demand generation marketer due to understan......Read More
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Mindy Servello
Calendly Head of Demand Generation • May 9
Misalignment at the top. When marketing and sales leaders are not aligned, it will trickle down to confusion, frustration and a lack of efficiency for the business. While you cannot control who is in each seat and their opinions/relationships, you can do your best to vert it out during interviewi......Read More
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Mindy Servello
Calendly Head of Demand Generation • May 9
CMOs come up from two paths typically - Demand Gen and Product Marketing. Demand Generation is ultimately about driving revenue growth for the organization. Having experience in collaborating with sales, nurturing prospects, triaging conversion issues and expanding within current logos etc. de......Read More
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