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What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

3 Answers

10,956 Views

Laura Hart

Figma Senior Director, Growth Marketing • July 27

The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More

9537 Views

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In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?

10 Answers

11,225 Views

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 9

1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surface, and rely on AEs and sales development to mature that relationship, converting them to meetings and subsequently, deals. If ......Read More

4236 Views

What is your favorite demand generation interview question and the best answer you've heard?

3 Answers

4,451 Views

Matt Hummel

Demandbase Vice President of Marketing • February 1

Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they understand their audience? Did they design their program in a way to achieve the goals? Did it even have established goals? Was in c......Read More

1131 Views

What are good OKRs for Demand Generation?

7 Answers

6,537 Views

Carlos Mario Tobon Camacho

Eightfold Senior Director of Demand Generation • April 19

Here are some examples of good OKRs for a Demand Generation team: 1. Objective: Increase qualified leads by X% Key Results: * Increase website traffic by Y% * Increase conversion rates on landing pages by Z% * Increase the number of demo requests by Y% * Implement a new lead scoring mo......Read More

2006 Views

Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?

5 Answers

4,603 Views

Liz Bernardo

Snow Software Director of Demand Generation & Partner Marketing - Americas • October 27

Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a traditional Demand Generation role is much more than just Field Marketing. With Demand Generation you basically sit with one foot ......Read More

1773 Views

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How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?

3 Answers

2,835 Views

Abhishek GP

Freshworks Senior Director - Global Demand Generation • December 2

Your buyer's journey as well as your demand funnel, play a key role in this decision. * First set of channels & tactics: A rule of thumb that has worked for me when launching a campaign is to select the channel(s) that provide the widest audience reach. I've consistently observed that 'Au......Read More

1668 Views

What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?

5 Answers

3,766 Views

Krista Muir

Snowflake Senior Manager, Streamlit Developer Marketing • August 24

This question has a lot to unpack. Influencing change takes a LOT of time, but I would recommend starting with first principles. 3 things I would start with: * I gotta say marketing sure did a good job of marketing ourselves! However, “ABM” is not a marketing thing; it’s a holistic revenu......Read More

1663 Views

What are the three attributes you look for when hiring a demand generation marketer?

2 Answers

1,330 Views

Pamela King

YouTube Product Growth Marketing - YouTube TV • July 28

So hard to nail it down to three! But these are the three attributes I find critical when hiring: * Analytical mindset: The ability to read data, analyze it and tease out challenges or areas for optimization are incredibly valuable. This is probably the biggest gap I see in some Demand G......Read More

1160 Views

For a lean startup with limited resources (1-2 marketers), but healthy budgets. How would you approach demand gen strategy and effectively develop campaigns that move the needle? What are the big questions to ask yourself?

4 Answers

2,526 Views

Nicolette Konkol

Morningstar Global Head of Demand Generation • October 6

The best questions you can ask yourself as a marketer are always: * who is my target audience? * what do they care about? * where do they spend time? Make sure you have a dedicated sales development representative to follow up on leads. You can have some excellent marketing but if the leads......Read More

752 Views

What internal and external stakeholders do you involve in your strategy development?

5 Answers

3,553 Views

Joann Guo

Spotify Associate Director, Growth Marketing • October 27

Before going into strategy setting, it’s important to align and joint plan with your fellow counterparts in sales, business, product, analytics, operations, PR, and other marketing functions, etc. to establish the topline business target for the year (or quarter). If your team is not currently in......Read More