3 Answers
4,346 Views
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More
2761 Views
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7,995 Views
Dan Ahmadi
Branch VP Demand Generation and International Marketing • September 8
I'd recommending focusing a lot more on engagement and less on lead generation or MQLs. In general, you should know the people you want to engage in each account, and you'll have them already populated in your CRM. This completely eliminates the need for any "lead source" tracking to prove effect......Read More
2100 Views
5 Answers
5,697 Views
Krista Muir
Snowflake Senior Manager, Streamlit Developer Marketing • August 23
* Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list, # of campaign responses per account, # of impressions or CTR by account, # of opportunities, $ pipeline generated,......Read More
3130 Views
3 Answers
4,131 Views
Adam Kaiser
6sense VP, Growth Marketing • August 10
SEM is an excellent way for a company to get up and running by responding to demand in the market. Early-stage companies who have not established their brand can start driving interest and opportunities immediately. As an organization grows, SEM can continue to be a large part of its digital t......Read More
3141 Views
3 Answers
2,804 Views
Abhishek GP
Freshworks Senior Director - Global Demand Generation • December 1
Your buyer's journey as well as your demand funnel, play a key role in this decision. * First set of channels & tactics: A rule of thumb that has worked for me when launching a campaign is to select the channel(s) that provide the widest audience reach. I've consistently observed that 'Au......Read More
1637 Views
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5,275 Views
Kathy O'Donnell
Gong EMEA Marketing Director • December 20
1. Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marketing budget is spent and what is working and what isn't. 2. Shared KPIs. The biggest mistake is disconnected goals.......Read More
1564 Views
4 Answers
5,365 Views
Jessica Gilmartin
Calendly Chief Marketing Officer • August 18
The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact on the business. Early on in my career, I learned that the most effective marketers are deeply committed to designing their goa......Read More
3122 Views
5 Answers
3,287 Views
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth • August 24
* Quarterly/annual OKRs: * In an ideal world, you have a joint financial planning process between demand gen + Sales that outlines the sales bookings targets you need to hit for the year, and then broken down by quarter. * From there, say your quarterly sales bookings plan......Read More
1326 Views
8 Answers
5,426 Views
Sierra Summers
Albertsons Companies Director of B2B Marketing • January 18
This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales reply simply couldn't close a deal with a highly customized 1-pager. The truth is - content should be created with a purpose......Read More
1107 Views
3 Answers
1,849 Views
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 4
Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so f......Read More
772 Views
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