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AMA: Square Product Manager, Abhiroop Basu on Product Strategy
May 14 @ 10:00AM PST
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Square Product Manager, Abhiroop Basu on Product Strategy
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Abhiroop Basu
Square Product Manager • May 15
Release planning requires 5 things: * Define the goals of the project. What outcomes are you hoping to achieve? Clearly articulate your success metrics * Understand your customer needs. Conduct qualitative (surveys, interviews, etc) as well as quantitative (funnel analysis, engagement m......Read More
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Abhiroop Basu
Square Product Manager • May 15
Those aren't mutually exclusive. But, customer retention is a marathon, while differentiation is a sprint. Customer retention is crucial for long-term success, while differentiation can provide a short-term boost. I typically follow a simple framework when determining what to invest in: 1. S......Read More
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Abhiroop Basu
Square Product Manager • May 15
Validating your product strategy is essential, particularly before investing in new features. There are two techniques I use to ensure my strategy is most effective: 1. Customer validation: Talk directly to potential customers to understand their needs, wants, and pain points. This helps yo......Read More
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Abhiroop Basu
Square Product Manager • May 15
A single customer conversation will enable you to generate a product roadmap for the next 1 year. While looking at competitors, speaking to thought leaders and industry experts, and prototyping new tech will always have their place, nothing beats speaking to a customer to generate new feature id......Read More
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Abhiroop Basu
Square Product Manager • May 15
Constant innovation is exciting! One of the most exciting aspects of being a product manager in software is the constant innovation. Every day I come across new a technology or process that can improve the product I'm working on. Not only do I need to stay on top of what's new, I need to have a ......Read More
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Abhiroop Basu
Square Product Manager • May 15
Customers don’t care about your solution — they care about their problems. Dave McClure's most famous quote is essential to build products people will actually use. I hate to bash other PMs and their products, but I couldn't help but laugh when I first heard about Juicero. In 2016, Juicero lau......Read More
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Abhiroop Basu
Square Product Manager • May 15
There are three steps I typically use when developing a strategy for a new product: 1. Identify vision and goals: Start by defining the core problem your product aims to address in the market. What need are you fulfilling for users? Who is your ideal customer and what are their pain poi......Read More
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