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Pulkit Agrawal
Chameleon Co-founder & CEO • April 29
I’d break this up into thinking about the 📝 Content and the 📤 Channels: 📝 Content: * Create a central hub for you launch planning (a wiki page / Notion doc etc.) where you can collaborate with your team for any launches * This can serve as a key pillar of your internal communication......Read More
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7 Answers
43,071 Views
Shezana Manji
BenchSci VP of Marketing • October 12
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy. Outbound PMMs are focused on go-to-ma......Read More
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Andrew Forbes
Figma Director, Product Marketing • June 29
Yes, we do! We use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they include the information below... * Core PMM Deliverables - Things like a Messaging Source Document (MSD) which outlines our......Read More
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24 Answers
188,176 Views
Eve Alexander
Seismic Vice President, Product Marketing • May 18
I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend their first 30 days learning! If you can work with your boss, try to buy yourself some time just to soak up knowledge and develop a p......Read More
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10,707 Views
Jenna Crane
Klaviyo Head of Product Marketing • June 29
Cross-functional work is Product Marketing's middle name! PMM <> Sales * Key deliverables: Pitch decks, enablement assets (internal resources like battlecards and personas, external resources like one-pagers and case studies), and trainings * Key goals: Improve win rates, improve co......Read More
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15 Answers
94,497 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
Great question! Product marketing has been getting a lot of attention recently as a top career choice for anyone interested in marketing or strategy, but the truth is everyone's career path is different and product marketing may look different from one role or company to the next. The product m......Read More
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Nisha Goklaney
HubSpot Senior Director of Product Marketing • November 9
Brilliant question. If developed correctly, your messaging pillars should be evergreen (i.e. should not change on a dime) from campaign to campaign. Ultimately, your messaging pillars bring to life the core value your product/service delivers to customers and hence should be foundational. As you ......Read More
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2,971 Views
Victoria Chernova
OpenAI Product Marketing • September 21
A full stack PMM requires the perfect mix of “left brain / right brain.” But there’s a reason why “whole brain” isn’t as popular of a cliché. I believe that anyone can build on their existing skills to succeed as a full stack PMM—whether that’s a data-driven person developing their creative/story......Read More
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16,065 Views
Apurva Davé
Aembit CMO • May 25
I think PMM orgs go through phases. When I started in this role we were strictly by product, but our portfolio quickly became too complicated. We moved to more of a segment or sub-portfolio model. At the same time, the rest of the organizations' PMM teams were sub-dividing by objective. In order ......Read More
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4,479 Views
Liz Gonzalez
Zendesk Director of Product Marketing - Global Enterprise (previously NYSE: ZEN) • August 23
Ideal customer profile (ICP) is a great way to focus on the most valuable prospects likely to purchase your product and align all areas of the Go-To-Market (GTM) strategy on targeting those accounts. I recommend taking a three-pronged approach when it comes to collecting data for ICP. 1) Do the q......Read More
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4,219 Views
Sales is definitely the biggest critic of messaging at Okta. Getting them involved early and often and treating them as a true partner in the process is fundamental. There are 3 things that I always do when it comes to messaging: 1. Partner with the best sellers of your product area. They are e......Read More
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